In Damien Cave's article, On sale at Old Navy: Cool clothes for identical zombies!, Cave relents over how retailers have "seduced the masses". Cave mourns the lost of individuality through the "cheap but stylish clothes" currently being sold through Old Navy. According to a theory by Packard Jennings, consumers have gotten too lazy to inflict their creativity upon their personal style of furniture, "Ikea pre-arranges sets of furniture in it's stores, thereby lessening individual thought...entire households have been bought at Ikea." He comes to the conclusion of consumers losing their grip on real culture. Has consumerism gone a bit too far this time?
I have to admit I was a bit deceived by the title; expecting the article to include actual brain-eating zombies. I agree with Cave to a point. Yes, America is consumer obsessed. But have we gotten so concerned by our reputation that we care if someone has the same, one-of-a-kind shirt that we own? I'm a quantity over quality kind of person; I don't mind if I'm buying everything everyone else is buying. Large chain stores are devious when it comes to tricking their customers, but sadly that's just good business.
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